Aristotle Model of Communication
Aristotle, a Greek philosopher, proposed the earliest known model of communication. It is primarily focused on public speaking rather than general interpersonal conversation. It is a “one-way” or linear model where information flows from the speaker to the audience. The model is based on his treatise “Rhetoric”, which focuses on the art of persuasion. The…
Lasswell Model of Communication
Harold Dwight Lasswell, an American political scientist and communication theorist. Proposed in 1948 in his seminal article, “The Structure and Function of Communication in Society.” It is a linear (one-way) model of communication, meaning it describes communication as a direct flow from sender to receiver without immediate feedback loops. Lasswell suggested that an act of…
