Advertising - Mass Communication Classroom

AIDA Model of Advertising

The AIDA model is a foundational advertising and marketing framework that describes the psychological stages a consumer goes through before purchasing a product or service. It was developed by E. St. Elmo Lewis in 1898. Initially created for salespersons, it has become a “blueprint” or roadmap for marketers to design effective communication campaigns across print,…

Author

Ayush Singh

Ayush Singh is UGC NET JRF-qualified with AIR 3 in Journalism and Mass Communication. He has completed both his undergraduate and postgraduate studies in Journalism and Mass Communication, reflecting his strong academic foundation in Media & Communication Studies. He has 3 years of professional experience in digital marketing, with a specialization in Search Engine Optimization (SEO). He combines his expertise in media studies, content strategy, and search optimization to create insightful, well-researched, and audience-focused content.